Donna Cutting Marketing School

Donna Cutting Marketing School for Business Enthusiasts

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Online Marketing Have to Cost Money

The best part about marketing products and services online is that anyone can get started with minimal set-up. All you need is an Internet connection and a device to connect to the Internet and you can start making money online right away. But many people soon discover that online marketing costs money, at least if you hope to be really good at it. But you can keep costs to a minimum if you do things correctly. The following tips will help you build up an Internet marketing empire, even on a shoestring budget.

Affiliate Marketing

Most would agree that affiliate marketing is the easiest way for the Internet marketing novice to get started. With affiliate marketing, you don’t need to manufacture products and you don’t need to provide any services. Instead, you’re going to be marketing other business owners’ products and services and then you’re going to make a commission off of every item or service package you sell.

Affiliate marketing is free to get started and unless the business you’re marketing for has an approval process, you can get started right away. So, right there you have a way to make money online without needing any money of your own.

But once you have the affiliate offers, how do you actually pitch them to people? For this, you’re going to need a web presence.

Building Your Web Presence

To market products and services online, you should have a website or blog online that you can send your prospects to. For this, Blogger and WordPress will work nicely. These platforms let you build free blogs online, and they’re hosted and everything. You simply provide the content and you have your very own home on the web.

Of course, if you hope to build relevancy, trust and authority in your given niche, which is what’s required if you hope to be good at Internet marketing, you will need a website sooner or later. For this, you’re going to need web hosting.

Domain and Web Hosting

Every Internet Marketer worth his or her weight in gold should have an independent domain. This means a domain that doesn’t have ‘Blogspot dot com’ or ‘WordPress dot com’ attached to it. We’re talking about domains like (Your Domain Here Dot Com). Of course, the Your Domain Here would be replaced with your keyword or phrase of your choice. The trick is to choose a domain that is relevant to your field and also one that’s highly searchable and easy to remember. But how much does a domain cost?

When you secure a domain, and we suggest Host Gator for this, you will also be able to buy hosting service with that same company, in most cases. You will only need a basic hosting service, which means you will only need enough room to put a few files online.

You can usually get by with a domain and hosting for under $100. And some companies offer services much less than that. The best advice you’ll hear on the matter is to do a thorough online search and don’t forget to look for coupon codes, which many domain registrars and hosting providers love to use.

Right now, we’re down $100 or less, but we have a domain name and hosting service. So now at least we’re able to put our offer online. Now, you can use Blogger and WordPress and you can put them on your own domain. Or, you can create your own website. Of course, the best thing to do is outsource.

Outsourcing Your Work

Unless you’re a professional writer, designer and coder, you’re going to find it very difficult to successfully market products and services online. If you don’t think that’s true, consider this. Sure, you will get a few sales on a website that is converted from Blogger. You may even get twenty or more sales on a website that you created yourself, even though you have no writing or design experience.

But if you hope for your website to get thousands of visitors and you expect to make the kind of money to retire on, then you’re going to have to go for professional all the way. That means hiring a professional copywriter to write your sales copy, your e-books and e-reports, and all the autoresponder emails and articles that will be used to power your web presence. And you’re going to need to hire a professional web and/or graphic designer to design your squeeze pages, your e-book and e-report covers, the banners you’ll use to drive more traffic to your online offer, etc. And if you don’t know HTML from PHP, then you’re going to find the actual development of your web presence a virtual nightmare.



Can A City Be Smart

Here is a rhyming query: How smart can a smart city be? As smart as Songdo? Or as smart as the proposed traffic controls in Amaravati? Forget London, New York, San Francisco and Paris for a moment. Will it be as smart as the ones being planned in Kuala Lumpur and Smart City Iskandar Malaysia?

If you think that sounds corny, think again. All these cities are in the global smart city sweepstakes. Songdo, in South Korea, was the world’s first smart city and Amaravati in Andhra Pradesh, India, is being built from the ground up to be the country’s first futuristic, hyper-connected and Singapore-supported smart city. There are about 1,000 cities worldwide, including 100 in India and 500 in China, that want to be “smart” — and as soon as possible, beefed up by stupendous investments.

Here are some stupendous numbers, for a start. International Data Corp (IDC) forecasts that global investments in the technologies that enable smart-city initiatives will reach US$80 billion this year. By 2021, that spending will cross US$135 billion, according to the first IDC Worldwide Semi-Annual Smart Cities Spending Guide, released in February.

Research firm MarketsandMarkets says the global market for smart cities will jump from US$425 billion in 2017 to US$1.2 trillion by 2022 — seeing a compound annual growth rate (CAGR) of 23% during the period — due mainly to rapid telecommunications connectivity and hyper-urbanisation.

San Francisco-headquartered Grand View Research reports that the smart-city marketplace will skyrocket to US$2.57 trillion by 2025, registering a CAGR of 18.4% between now and then. “Rising demand for smart-city solutions is anticipated to be driven by factors such as a growing urban population, the need to better manage limited natural resources and an increasing focus on environmental sustainability,” says the firm.

What is smart?

What is a smart city? Mark Deakin, author of From Intelligent to Smart Cities, defines a smart city as one that utilises information communications technology (ICT) to meet the demands of the market, which comprises the citizens of the city. “Community involvement in the process is necessary for a smart city. A smart city would thus be one that not only possesses ICT in particular areas but has also implemented the technology in a manner that positively impacts the local community,” writes Deakin.

IDC defines smart cities as those that attain digital transformation in an urban ecosystem to meet environmental, financial and social outcomes. A smart city begins to be developed when multiple smart or intelligent initiatives are coordinated to leverage technology investments across an entire city, use common platforms to decrease service time or maintenance costs, share data across systems and tie IT investments clearly to smart missions.

“Smart cities have evolved from a collection of discrete flagship projects to a sizeable market opportunity that will drive significant tech investments in 2018 and beyond. Strategic priorities include intelligent transport, data-driven public safety and resilient energy and infrastructure,” says Serena Da Rold, programme manager for customer insights and analysis at IDC.

The smart city concept covers sectors such as healthcare, transport, assisted living, security and utilities. “Their implementation varies from city to city due to technological penetration in specific regions. A high amount of initial financial investments, the need for consolidation of different departments and sectors and a lack of a systemic approach may threaten industry growth. Nevertheless, the market is set to grow at a rapid rate in the coming years, driven by the industries’ renewed interest, availability of technology and all-inclusive participation of industry stakeholders,” notes Grand View Research.

Which geographies lead in smart-city implementation? The US is the largest market with a total spend of US$22 billion this year, reports IDC. China is rapidly closing the gap and will invest nearly as much — about US$21 billion — on smart-city technologies and integration in 2018 alone.

fusionex founder

China started smart-city pilots way back in 2012 to boost the use of artificial intelligence (AI) and Internet of Things (IoT) technologies in areas such as traffic management, law enforcement and energy efficiency in public buildings. Management consultancy Deloitte says China aims to nurture 100 new smart cities from 2016 to 2020 to lead the country’s urban planning and development.

Smart Malaysia

China is reaching outside its borders, first to Malaysia. Early this year, Alibaba Group Holding Ltd tied up with Malaysia Digital Economy Corporation (MDEC) and Kuala Lumpur City Hall (DBKL) to launch the Malaysia City Brain initiative. The first task: improve KL’s congested traffic flow. The solution will include AI and IoT in due course.

More brainpower is set to come from the Malaysia Tianchi Big Data Programme, also from Alibaba. This will expose big data professionals in the country to best practices and software from around the world to tackle smart-city problems. The aim? Incubate 500 data professionals and 300 start-ups in two years in Malaysia by collaborating with Alibaba Cloud’s Tianchi global community, which has 120,000 developers from 77 countries and regions.

In November 2017, the world’s first e-commerce platform outside China — the Digital Free Trade Zone (DFTZ) — was announced by the Malaysian government and Alibaba. Malaysia-headquartered Fusionex International plc will provide the big-data engine. “The DFTZ brings together a multitude of key parties, including trade facilitation firms, e-marketplace players, government agencies, logistics providers, freight forwarders and small and medium enterprises,” said Fusionex Founder and CEO Ivan Teh.

Smart-city projects are also popping up in Johor. The Iskandar Regional Development Authority (IRDA) has teamed up with Mimos Bhd to develop smart technologies to be deployed in Kulai and Sedenak. IRDA has also signed a memorandum of understanding with the SAS Institute to design and deploy the Iskandar Malaysia Urban Observatory — a one-stop centre to collect and analyse data for a smart-city rollout.

KL made the list in the 2017 Smart Cities Index by Europe-based EasyPark Group, which offers smart car-park services in 600 cities. The firm listed 19 criteria, including smartphone penetration, smart traffic sensors, 4G connectivity, parking options and car-sharing apps. The study analysed 500 cities and ranked the top 100. “To round off the study, we asked 20,000 technology and urban planning journalists for their expert opinion on how the cities where they have lived are moving with the curve of digitalisation,” said the firm.

The top six smartest cities? Copenhagen, Singapore, Stockholm, Zurich, Boston and Tokyo — in that order. Taipei was ranked No 57, Hong Kong No 68, Beijing No 81, Kuala Lumpur No 84 and Shanghai No 85. “Big data has changed the face of the world as we know it because it allows us to create better solutions to real-world problems. Every city on this index deserves to be applauded for its efforts. While the results indicate those cities that are leaps and bounds ahead, it also brings to attention the admirable efforts of many cities looking forward to a smart future,” says Mauritz Börjeson, chief big data officer at EasyPark Group.

Last month, Intel Corp commissioned Juniper Research to rank 20 cities in terms of smartness measured by IoT integration and interconnected services in mobility, healthcare, public safety and productivity. Singapore was ranked No 1, followed by London, New York, San Francisco, Chicago, Seoul, Berlin, Tokyo, Barcelona and Melbourne.

The Big S

The big S in “Smartness” is security, points out management consultancy McKinsey & Co. Cities will never be 100% secure, nor can they avoid dangers entirely. But they can be resilient in the face of a wide range of stresses and shocks by making the right investments, in both the physical and cyber domains, to prepare for crises, react to restore normalcy and learn from and adapt to the new status quo.

“While city leaders tend to have a solid understanding of the physical threats facing them — from earthquakes to terrorism — their understanding of how to mitigate against cyberrisks is often spottier. Building cyberresilience requires a profound shift in the way cyberthreats are dealt with and assets protected — from focusing on breach prevention to understanding that cybersecurity failures will happen, and that quick and efficient recovery capabilities are needed,” notes a McKinsey commentary.

Resilience can make a huge difference in the wake of a cyberattack. “Consider the UK National Health Service, which suffered a ransomware attack last year. But the hospital system had built in enough redundancies, backed up data and stayed on top of software updates. It was able to continue functioning with only a slight delay,” writes Paul Nicholas, a senior director at Microsoft.

“Its resilient data and security practices ensured that it could continue operations even in the face of an attack. On the flipside, a similar attack on several companies across the globe resulted in losses of millions of dollars due to significant business interruption.

Would it be smarter to include climate change into the city’s “smartness” equation? By 2020, half of all smart-city objectives will include climate change, resilience and sustainability factors, says research firm Gartner. Cities are defining new objectives and placing them into tangible programmes. This creates measurable outcomes that meet the targets agreed upon in Paris to reduce greenhouse gas emissions.

“With the Horizon 2020 goals of energy efficiency, carbon-emission reductions and renewable energy in mind, many cities in Europe have launched energy sustainability, resource management, social inclusion and community prosperity initiatives. The uptake of ride sharing, electrification of public transport, support infrastructure for e-vehicles and congestion charging for combustion engines — all of those examples are driving cleaner air, producing fewer greenhouse emissions and saving energy while cutting noise levels and improving ambience on streets,” says Bettina Tratz-Ryan, a vice-president of research at Gartner.

What is the prognosis for Malaysia? To be a pioneer and combine “clean” and “green” with “smartness”. Clean, as in reduce, reuse and recycle. Green, as in reforesting denuded areas and being environment and ozone-friendly. And smart, as in an interconnected government, businesses and citizenry. That will be the golden smart triangle.



Electronic Hearing Aids

Likely you will certainly to begin with be actually informed along with each of the component of the listening devices. Obvious components are going to differ based upon the make and also version of your listening devices. Many components prevail to all listening to help types. Ensure you have actually been actually presented the area of the electric battery door, the audio slot (a little speaker contacted a recipient), the mic(s), and also the air vent (if existing on your gadget). It is actually critical that you entirely comprehend the area of the a variety of portion of your electronic hearing aids due to the fact that each is very important in the appropriate performance of your unit. Designs of the listening device are actually commonly offered in the supplier’s manual/user quick guide given along with your hearing device.

Ultimately, your carrier needs to present you exactly how to function your assistance through transforming it on and off, handling program/memory as well as various other feature switches. Throughout each one of your alignment, you ought to be actually provided several chances to literally reveal your potential to finish these activities. Know that it might certainly not be actually ideal initially. It might appear easy, yet it is actually commonly harder than it appears. Process creates ideal, and also there are actually no such point as dumb concerns. Want to engage in as well as inquire any sort of concerns you might possess throughout your listening device alignment!

speech therapy MalaysiaNext off, you ought to know the procedure of installation as well as extraction of the electronic hearing aid. For personalized listening devices as well as ear mold and mildews, it is actually commonly very most easy to place the assistance in to the ear making use of the hand on the very same edge. Keeping the assistance a little onward, put the audio position right into the ear channel as well as delicately roll in reverse as well as in up until the listening devices rests comfortably. Your ear ought to secure entirely as well as pleasantly. If you keep in mind any type of intense discomfort or even soreness, allow your hearing doctor recognize promptly. While brand-new assistances might really feel peculiar in the beginning, you need to certainly not experience discomfort. Changes might be actually needed to have.

Your hearing health care expert must reveal your electric battery measurements and also discuss attachment as well as elimination. All existing electronic hearing aid make use of zinc-air switch electric batteries. These quite tiny electric batteries possess a diagonal side cheek by jowl and also a level surface area on the various other. A tiny shade coded label is actually attached to the standard surface area.

The moment your hearing reduction has actually been actually identified through intensity and also kind, hearing tools will certainly be actually gotten, created, and also came back for right and also listening device positioning. A session will definitely be actually created suitable as well as alignment. This consultation usually lasts concerning 45-90 moments, yet can easily last a lot longer if you have actually certainly never put on hearing gadgets or even take much less opportunity if you are actually an experienced previous assistance customer.

This session will certainly make sure a suitable individualized match along with really details alright adjusting of the sound as well as volume for your hearing reduction as well as hearing demands. You will definitely additionally be actually adapted to the components, treatment, usage, and also upkeep of the hearing tool. Daily and also once a week upkeep routines will definitely be actually good for avoid excessive fixings.

As soon as this label is actually eliminated, the electric battery is actually turned on for usage as well as will certainly start draining pipes right away. Zinc sky electric batteries are actually sky turned on, therefore positioning the sticker label tag back on the electric battery are going to certainly not quit its own drainpipe. Perform certainly not eliminate the label up until you prepare to make use of the electric battery. Electric batteries normally suit the electric battery door, diagonal edge right into the bevel of the door along with the level edge confronting upwards. Most of electronic hearing aid, you will certainly not place the electric battery straight in to the help on its own. A handful of listening device designs carry out possess a cup-like electric battery position right into which the electric battery comes by, standard edge confronting upwards. Your hearing doctor must adapt you to suitable electric battery positioning as well as elimination on your particular hearing guitar help make as well as version. For further info, kindly visit http://www.20dbhearing.com

20dB
Head Office: 2nd Floor, 72-C, Sublot 4, S3 Curve, Jalan Simpang Tiga, 93300 Kuching, Sarawak, Malaysia.
Toll free careline: 1800 88 2032
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